Browsing Category
Advertising
29 posts
Retail’s Evolution: The Death of Retail Commerce and Rise of Social Commerce
In the wake of shifting consumer behaviors, the retail industry has undergone a seismic shift in recent years.…
Maximizing Owned Marketing Channels and the Power of Direct Connections
As you look at the year ahead, reaching and engaging with your target audience should be at the…
Top Insights for Creating Effective Ads
In a world saturated with information, we often find ourselves mindlessly scrolling past countless ads, but do these…
How to Crack the Amazon Algorithm
Amazon, the global e-commerce behemoth, has revolutionized the way people shop. With its vast product catalog and millions…
Why Marketing Is More Important Than Ever
Marketing has always been important. It’s the most effective strategy for solidifying your brand identity, introducing that identity…
The Impact of “Defect” Ads on Amazon
Amazon’s dominance in online retail has grown stronger in recent years. Advertising practices have come under scrutiny as…
Doritos Unveils AI-Powered ‘Crunch-Cancellation’
In a world where noise-canceling technology has become increasingly popular, Doritos, the renowned snack brand, has taken a…
Meta Transitions to Consent-Based Ads in the EU
With Facebook and Instagram’s parent company, Meta, switching to a consent-based ad model in Europe, the digital advertising…
Disney+ Enhances Ad-Supported Tier
Half of Disney+’s brand-new subscribers have chosen the ad-supported plan since the service’s launch in December of last…
The Rise of Amazon Ad Sales: A Game-Changer in Digital Advertising
In a world dominated by digital advertising, Amazon continues to make waves with its remarkable growth in ad…